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Keywords: Shopping cart abandonment
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 247–269.
Published: 08 January 2025
...Kiran Sharma; Shalini Srivastava Purpose This study examines the associations of a buyer’s online buying intentions, followed by shopping cart abandonment. The objective of the study is to investigate the determinants that trigger a buyer for abandoning the shopping cart, despite the consumers...
