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Keywords: Shopping enjoyment
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Journal Articles
Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective
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Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 742–766.
Published: 21 August 2023
... as the mediator in the perceived value of recommended product and e-loyalty relationship, whereas shopping enjoyment is predicted as the moderator that conditions the perceived value of recommended product and e-loyalty relationship through vendors reputation. Design/methodology/approach Data were collected...
