... mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across...

... the impact of culture on mobile commerce adoption. Design/methodology/approach Five hundred and thirty randomly distributed questionnaires in six tertiary education institutions in Kazakhstan, Morocco and Singapore were used. Multivariate analysis of variance was conducted using SPSS and structural...

...) on adolescents' endorsement of materialistic values in Singapore. As the Asian culture is said to be collective when compared with the Western culture, it is expected that social relations, both personal and celebrity‐mediated, play an important role in the establishment of consumption values. Design...

...Wang Hongjun This paper seeks to provide the international reader with an insight into the mind of the young consumer from Singapore, one of the vibrant hubs of youth consumerism in Asia. This paper combines observations derived, informal interviews with peers as well as self experience...

...Wang Hongjun Describes young Singapore consumers: they are easily bored, have a wide choice of TV, music and video games, and have income from part‐time jobs as well as their parents and grandparents (the “seven pockets”), while education is an important part of growing up in Singapore. Relates all...