Keywords: Social behaviour
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Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 226–238.
Published: 31 August 2010
... to avoid responsibility for his adored player's prosecution. With this type of unhealthy obsession evident in 10 percent of fans (World Net Daily, 2003), sports marketing constituents cannot afford to ignore this problem. Social interaction Social behaviour Social responsibility Sports...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (4): 329–341.
Published: 20 November 2009
... marketing messages and consumers' everyday cultures. Children (age groups) Consumerism Estonia Social behaviour Social norms The concept of subject positions initially derives from Louis Althusser's (1971) theory of subjectification, according to which ideologies create subjects by providing...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (3): 215–227.
Published: 29 August 2008
.... Originality/value The work in this paper explores the realm of food consumption practices as a political arena involving social institutions. Behaviour Young adults Food products Consumers Social behaviour Eating is a practice in which we all engage at least two or three times a day. Yet...

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