...Brian Young; Ulya Faupel; Vanessa Haselhoff; Miriam Ziesak; Hartmut H. Holzmüller Purpose – Altering eating habits are leading to an increase in child obesity rates, especially in lower social class. One possible prevention activity is the implementation of a quality label for children's food...

... insight for marketers about which product advertising is effective on children. © Emerald Group Publishing Limited 2011 Influence Children (kinship) Purchasing Social class Turkey Children rely on their parents both for buying and paying for products they desire so the parent's...