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Keywords: Social constructionism
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (3): 284–302.
Published: 24 August 2012
...”, an alternative consideration of the theory and practice of age‐segmentation is presented. Segmentation Liminality Tweens Social constructionism Consumption Children (age groups) Young consumers Market segmentation © Emerald Group Publishing Limited 2012 Market segmentation was first...
