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Keywords: Social influences
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (2): 180–204.
Published: 19 June 2017
...Catherine Qian Ying Soh; Sajad Rezaei; Man-Li Gu Purpose The purpose of this study is to investigate the structural relationships between brand consciousness, perceived quality, social influences, traits of vanity, the need for uniqueness (i.e. antecedents), Generation Y purchase intentions...
