...Prashant Raman Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect of gamification on the behavioural intention (BI) of the young female consumers to use online websites for making purchases. Secondly, it examines the role of social interaction...

... on the nutritional learning of children seeks to focus specifically on social interactions in the standardised context of the school cafeteria in France. It aims to show how and through what social interactions children learn the rules related to food consumption to identify levers by which to promote healthy eating...

... to avoid responsibility for his adored player's prosecution. With this type of unhealthy obsession evident in 10 percent of fans (World Net Daily, 2003), sports marketing constituents cannot afford to ignore this problem. Social interaction Social behaviour Social responsibility Sports...

... strategy Social interaction Food products Buy a chocolate Kinder Egg and get a secret, do‐it‐yourself figure in the bargain! Buy Nesquick breakfast cereals and get a Lego Bionicle for free! An intricate set of connections exists between food and free gifts in today's food marketing strategies...

... with which to negotiate product meanings and social selves. © Emerald Group Publishing Limited 2009 Focus groups Infants Child psychology Social interaction Consumers Research on the child consumer is located in a variety of disciplines and in recent years a proliferation...

... Family roles Communication Social interaction Child psychology Jordan There is a growing body of knowledge about the consumer behaviour of children around the world since children constitute the future market of all goods and services (McNeal, 1992 ; Gunter and Furnham, 1998 ; Siegel, 2004...