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Keywords: Social learning theory
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (2): 180–192.
Published: 07 June 2013
... the practices may not lead to the intended attitudes and behaviors in adults, the theory of mere exposure and research related to social learning theory provide support for the effectiveness of the practice in reaching pre‐teens. The purpose of the current research is to contribute to the knowledge about...
