...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Product choice Relationship marketing Shame Social marketing Sustainability With the emergence of the three-pillar model...

... and the lowest perceived barriers towards packing healthy lunches reported packing healthier foods than the remaining three segments. Practical implications – Social marketers should develop interventions to promote the benefits of healthy eating, while overcoming the perceived (and real) barriers...

...Krzysztof Kubacki; Sharyn Rundle-Thiele; Ville Lahtinen; Joy Parkinson Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach...

... resources and opportunities needed to perform a behaviour. © Emerald Group Publishing Limited 2015 Children Walking Theory of planned behaviour Social marketing Market segmentation While market segmentation is almost ubiquitously applied in commercial marketing (Cody, 2012...

... Social marketing Adolescents Egypt Figure 1 Variables and hypotheses Figure 2 Effect of character education programs on the potential consumption behavior of tweens: the case of private American international schools in Egypt. A post‐test‐only control group causal research...

... choices in Australia. Research limitations/implications While the findings corroborate some aspects of overseas studies, they contradict others and also add new information. Collectively, they contribute useful insights for social marketing intervention strategies concerned with influencing food...

...Ingo Barlovic Purpose Challenges “easy” solutions regarding obesity amongst kids and youth, such as banning of advertising. Pleads for “new thinking”, including use of Social Marketing in children’s preventative health practice, as well as for cooperation between politics, science and industry...