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Keywords: Social media addiction
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (2): 207–226.
Published: 25 September 2024
... with others. This study investigates the direct and indirect impact of brand love and brand addiction on the relationship between social media addiction and compulsive buying. Design/methodology/approach The study collected data from 338 Gen Z fandoms. The snowball sampling approach is used to determine...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 555–577.
Published: 16 July 2021
..., this paper aims to examine the interrelationships among FOMO, social media addiction and self-disclosure among young users in Kuwait. In addition, the moderating effect of tie strength on the examined relationships is explored. Design/methodology/approach A conceptual framework is developed and tested...
