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Keywords: Social media experience
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 155–170.
Published: 08 October 2019
... those that enable consumer engagement. Accordingly, extrinsic factors of social media experiences (SMEs), subjective norms (SN), perceived anonymity (PA) and perceived credibility (PC) trigger previously engaged consumers to terminate their interactions with the brand on social media. Design...
