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Journal Articles

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

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Vu-Dung-Van Phan, Yung-Fu Huang, Manh-Hoang Do
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 767–785.
https://doi.org/10.1108/YC-11-2022-1629
Published: 24 July 2023
...-environmental behavior, and are a crucial predictor of green purchase intentions (Munerah et al., 2021 ; Zaremohzzabieh et al., 2021). Green purchase intention Cognitive factors E-social interactions Environmental knowledge Impulsive buying E-WOM Social media information...
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