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Keywords: Social media purchase intention
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Journal Articles
Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
.... loneliness levels during the pandemic). 27 04 2022 29 07 2022 21 11 2022 14 02 2023 H1. Young consumer resilience levels will, in general, positively influence the use of the internet and further social media purchase intentions through social media networks. ©...
