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Keywords: Social mobility
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Journal Articles
The perceived cosmopolitan consumption of globally mobile, young consumers from China
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Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 450–464.
Published: 30 October 2018
...Wei-Fen Chen Purpose This study aims to explore the consumption practices of globally-mobile, young consumers from China who experience both upward social mobility and geographically outbound mobility by studying abroad, echoing emerging scholarship of “moving consumption”. Design/methodology...
