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Keywords: Social needs
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (3): 301–315.
Published: 17 August 2015
...Henna Syrjälä; Hanna Leipämaa-Leskinen; Pirjo Laaksonen Purpose – This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors. Design/methodology/approach – The study draws on literature...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 193–203.
Published: 30 August 2011
...Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker Purpose This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia...

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