... represent a risk for the consumption of disinformation of this age group. This is particularly relevant taking into account that minors show an intensive use of social networks and the internet and tend to maintain parasocial relationships with celebrities on social media, which can lead to influencing them...

.... Three categories – interpersonal communication, online identity and information – are similar to those identified for using social networks, such as Facebook, MySpace and Bebo. Career development was found to be a category gratifying only LinkedIn users. Barriers to LinkedIn adoption included students...

... that might satisfy various motives helps researchers begin to understand how particular motives may lead to increases or decreases in risky behavior; in this case, preteen disclosure of personal information. Online privacy Children's privacy Social networks Information disclosure Children (age groups...

...Wang Hongjun Purpose The purpose of this paper is to examine how contests can be used to generate interest in a particular brand. Design/methodology/approach The paper studies the psyche of young consumers and examines the role of social networks and how young consumers rely on this media...

...N. Oosterloo; J. Kratzer; M.C. Achterkamp Purpose The purpose of this paper is to identify lead users within social networks of young adults between 14 and 17 years of age. Design/methodology/approach A questionnaire and the SAGS‐method were used to collect data within seven high schools...

...Daniel Thomas Cook; Rebekah Willett The purpose of this paper is to analyse how young people as consumers are using one particular social networking site (Bebo), and how these young consumers are engaging with discourses which position them variously as vulnerable to online risk and as members...

... and consume music and to identify how this may facilitate a more targeted approach for this diminishing market. Music Young adults Social networks Market segmentation Managers and record producers are often mature men – and for them keeping up with the youth music market is not necessarily...

...L.P. Molenmaker; J. Kratzer; M.C. Achterkamp Purpose The goal of this research is to fill the gap in lead users' research under children. An effort is made to analyze the characteristics of lead users in social networks of children. Furthermore, their role in the adoption and diffusion...

... a managerial point‐of‐view, the aim is to target the youngsters better through a better understanding of their world. Originality/value This paper is the first work on virtual socialization by peers. © Emerald Group Publishing Limited 2008 Influence Young adults Internet Social networks...

...Laurien Kunst; Jan Kratzer Purpose The paper aims to examine the role of social networks of children on the diffusion of an innovation. Design/methodology/approach The impact of social networks on the adoptive behavior of children is measured in the study and then compared to more traditional...

...Robin Raskin Explains the issue facing social networking sites, which are internet based communities of people with similar interests. Introduces Facebook as a specially interesting network that is closed to anyone not belonging to an academic community; it has six million subscribers, many of them...