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Keywords: Social norms
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (9): 36–50.
Published: 15 May 2026
... to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Fish consumption Children Age Social norms Parents Peers Home School With growing emphasis on healthier dietary habits, fish consumption among children...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 680–696.
Published: 30 May 2025
... constructs such as social norms, financial literacy, perceived risk and financial trust in different settings, little is known about how such factors work together to influence risky borrowing behavior. By developing and investigating a conceptual framework that holistically investigates these elements...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (4): 296–311.
Published: 11 November 2014
... interview guide. All of the teenagers were only children – not surprising, given China’s one-child policy. © Emerald Group Publishing Limited 2014 China Family Consumers Adolescents Retailers Food products Social norms In urban areas in developing nations throughout the world...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (4): 253–263.
Published: 23 November 2010
... The classification of snacking as unrestricted of social norms is both unwarranted and counterproductive to the understanding – and subsequently the mitigation – of the relation between snacking and obesity. Originality/value Apart from falsifying the classification of snacking as unrestricted of social norms...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2009) 10 (4): 329–341.
Published: 20 November 2009
.... Children (age groups) Consumerism Estonia Social behaviour Social norms The purpose of this paper is to reveal how “cool” as a concept is constructed by urban tweens (pre‐teens) in the small post‐socialist country of Estonia. The study is informed by theories of children and consumer culture...

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