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Keywords: Soft drinks
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Journal Articles
Initiatives in responsible food advertising
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2005) 6 (4): 38–42.
Published: 01 September 2005
...; and the Food and Drink Federation (FDF) which represents the UK food and soft drinks industry. Reports research on the effect of television advertising of food products on children which suggests that there is only a slight direct effect, but the November 2005 White Paper is prioritising new restrictions...
