... brands in South Africa. Data were analysed using partial least squares structural equation modelling. Findings Environmental concern, cultural mindfulness and social influence were found to positively influence Generation Z consumers’ attitude towards local sustainable fashion brands. Conversely...

...Kagiso Matjila; Leeford Edem Kojo Ameyibor; Yvonne Saini Purpose This paper aims to estimate the effects of three socialization agents in the form of advertising exposure, parental influence and peer influence and effects of personal attitude on youth alcohol consumption behaviour in South Africa...

...Rodney Graeme Duffett Purpose This paper aims to examine the influence of interactive social media marketing communications on teenagers’ cognitive, affective and behavioral attitude components in South Africa. The study also considers the impact of a number of additional factors such as usage...