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Keywords: South Korea
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Journal Articles
How Korean youth meet their need for approval while posting luxury goods on Instagram?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 629–644.
Published: 27 May 2025
... goods Instagram South Korea Recently, South Korea has been attracting attention as the country with the consumers who are the craziest about luxuries, amounting to per capita $325. Luxury purchases by consumers in their 20s have been increasing rapidly, outnumbering those in their 30s and 50s...
