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Keywords: Spending Power
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Journal Articles
International Journal of Advertising and Marketing to Children (2001) 3 (1): 47–51.
Published: 01 February 2001
...Cathy Parker This article looks at the rise of the junior consumer, in particular the reasons behind their increased spending power. It then examines the ways in which children influence the spending of their parents by using ‘a combination of emotional blackmail, negotiation and pychological...
Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (1): 19–23.
Published: 01 February 2000
... Power Adult Children Stimulation and Variety Kids Culture Keywords: Profiles, Spending Power, Adult Children, Stimulation and Variety Kids Culture Received: 5th February 2000 Mike Bowen Eleven, Carlson Marketing Group, Alice Court, 116 Putney Bridge Road, London SW152NQ,UK Tel: +44 (0) 181...
