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Keywords: Sponsored search advertising
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 1–21.
Published: 30 April 2024
... traffic from suitable placement on the SERP has led to the establishment of a market where a fee is charged when an internet user clicks on a sponsored link, which is referred to as search engine advertising (SEA) or sponsored search advertising. The total annual advertising revenue for Google...
