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Keywords: Stimulation values
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 92–110.
Published: 22 January 2025
...Jesse Tuominen; Jussi Nyrhinen; Eero Rantala; Terhi-Anna Wilska Purpose This paper aims to examine the connections between young Finnish consumers’ stimulation values, impulsive buying, financial problems and life satisfaction. Design/methodology/approach Path analysis with maximum likelihood...
