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Keywords: Stimuli
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (1): 128–148.
Published: 14 September 2023
...) Instagram SOR model Stimuli Organism Response Social media Mixed method Consumer socialization Generation theory Generation Z (Gen-Z), sometimes known as “digital natives”, represents the first generation to become immersed in digital communication (Axcell and Ellis, 2023 ; Ismail et al...
