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Keywords: Stimulus-organism-response theory
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 873–889.
Published: 11 May 2026
... and appealing esthetics. Together, these perceptions form a comprehensive internal response to the packaging stimuli, influencing the consumer’s overall impression of the brand. Packaging Young consumers Brand experience Customer engagement Stimulus-organism-response theory Purchase intention...
