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Keywords: Strategic authenticity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (7): 950–963.
Published: 03 June 2026
... effects to production logics by advancing the concept of strategic authenticity as a coordinated set of practices devised to optimize brand objectives within youth-oriented digital environments. Corresponding author Christopher Vardeman cvardeman@towson.edu 24 11 2025 02 04 2026 05...
