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Keywords: Subjective knowledge
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (4): 429–457.
Published: 09 January 2026
...Emílio José Montero Arruda Filho; Thalita Carvalho Bezerra; Mark Lennon Purpose This study aims to examine how consumers’ subjective knowledge − measured as perceived knowledge and prior experience − shapes their intention to adopt innovative technological products. It explores how cognitive...
