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Keywords: Suggestive impulse buying behaviour
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Journal Articles
Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (6): 824–850.
Published: 10 July 2024
...Priyanka Gupta; Sanjeev Prashar; Chandan Parsad Purpose This study differentiates pure impulse buying behaviour from suggestive impulse buying behaviour in using mobile shopping applications (apps). This study aims to assess the moderating effects of instant discount and cashback promotional...
