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Keywords: Survey measures
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 660–674.
Published: 08 August 2021
...Suzanna Opree; Moniek Buijzen; Eva van Reijmersdal Purpose The aim of this study is to determine which of previously used survey measures can be considered the most appropriate to assess children’s advertising exposure. First, three levels of content specificity for assessing children’s exposure...
