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1-7 of 7
Keywords: Sustainability
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Journal Articles
Raising the bar? How Generation Z perceives corporate reputation and environmental commitment
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 407–426.
Published: 08 December 2025
...-term stakeholder trust. For instance, organisations should adopt transparent, targeted communication using interactive sustainability dashboards and storytelling campaigns that showcase measurable achievements. Originality/value This study addresses a critical yet underexplored aspect of CSR...
Journal Articles
Serving the future
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (3): 502–526.
Published: 29 April 2025
... facility design and technology support, address labor and food cost issues and operate with social responsibility and sustainability at the forefront. Considerations of healthful eating as a form of well-being in addition to physiological needs were discussed. Originality/value This study leverages...
Journal Articles
Influence of shame on young consumers’ purchase intentions: a social sustainability perspective
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 126–141.
Published: 07 March 2025
... shame and purchase intentions for sustainable products. Design/methodology/approach This study used an online experiment with a 3 × 2 between-subjects design to manipulate social frame (workers vs animal rights and a control group) and product category (hedonic vs utilitarian) with 252 young German...
Journal Articles
Promoting sustainability on Instagram: How sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 345–361.
Published: 11 January 2022
...Anna Schorn; Friederike Vinzenz; Werner Wirth Purpose When promoting sustainable products on Instagram, influencer marketing can be an effective tool when they are perceived as credible because consumers usually cannot verify the sustainability of products themselves. However, when they disclose...
Journal Articles
Envisioning a sustainable consumption future
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 299–313.
Published: 30 July 2019
...Rob Aitken; Leah Watkins; Sophie Kemp Purpose The purpose of this study is to understand what a sustainable future would look like and the nature of the changes needed to achieve it. Continued reliance on economic growth to meet the demands of a growing population is unsustainable and comes...
Journal Articles
New motherhood: a moment of change in everyday shopping practices?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (3): 211–226.
Published: 12 August 2014
... become mothers. The meanings, practices and implications of the transition to motherhood have long been a topic for sociological inquiry. Recently, interest has turned to the opportunities offered by this transition for the adoption of more sustainable lifestyles. Becoming a mother is likely to lead...
Journal Articles
Exploring children’s socialization to three dimensions of sustainability
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (2): 125–137.
Published: 10 June 2014
...Julie Elizabeth Francis; Teresa Davis Purpose – This study aims to examine aspects of children’s sustainability socialization. Many studies examine children’s attitudes to sustainability. However, few studies build an understanding of how, where and when children are socialized to sustainability...
