...Nkosivile Madinga; Duanne Aspeling; Siphiwe Dlamini Purpose This study aims to investigate the factors influencing consumer attitudes towards purchasing sustainable fashion. In particular, the authors examine the impact of self-transcendence and self-enhancement values on consumer attitudes...

...Olga Gurova Purpose This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation. Design/methodology/approach This is qualitative...