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Keywords: Sustainable fashion brands
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 229–253.
Published: 24 October 2025
... models, factors that influence South African Generation Z consumers’ consumption intention of local and global sustainable fashion brands. Design/methodology/approach An online questionnaire survey was used to collect data from 504 Generation Z consumers who buy local and global sustainable fashion...
