Keywords: Sustainable future
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (4): 299–313.
Published: 30 July 2019
...Rob Aitken; Leah Watkins; Sophie Kemp Purpose The purpose of this study is to understand what a sustainable future would look like and the nature of the changes needed to achieve it. Continued reliance on economic growth to meet the demands of a growing population is unsustainable and comes...

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