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Keywords: Sweden
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (2): 136–146.
Published: 08 June 2012
... by the peer group. Originality/value Previous research indicated that material possessions were important for children in order to gain popularity among peers. However, few studies have tried to investigate how children perceive the functions of material possessions and economic resources. Sweden...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (4): 326–336.
Published: 22 November 2011
... and that this can be problematic (Bonke et al., 2005 ; Thorød, 2006). But few studies have looked at leisure activities as social arenas. Moving on to school, none of the studies have been looking at the school as an institution. Scandinavia Sweden Children Young consumers Consumption Tweens...
Journal Articles
International Journal of Advertising and Marketing to Children (2004) 5 (2): 65–68.
Published: 01 March 2004
...Michael Plogell; Jesper Sundström Outlines the long tradition of legislation in Sweden relating to advertising to children; this is embodied in the Marketing Practices Act, which covers all media and target audiences. Lists the general principles involved: advertising must not exploit children’s...
