... Lundby can be contacted at: erika.lundby@lnu.se © Emerald Group Publishing Limited 2012 Sweden Children (age groups) Money Social behaviour Consumption Economic resources Tweens Pippi braided her hair into two tight braids that stuck straight out. She considered. “How would...

... of children's role in consumer society is changing, in order to understand the implications for future theoretical and empirical development in this dynamic field. © Emerald Group Publishing Limited 2011 Scandinavia Sweden Children Young consumers Consumption Tweens Täby Municipality...

...Michael Plogell; Jesper Sundström Outlines the long tradition of legislation in Sweden relating to advertising to children; this is embodied in the Marketing Practices Act, which covers all media and target audiences. Lists the general principles involved: advertising must not exploit children’s...