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Keywords: Systematic analysis
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Journal Articles
Typology of measures of children engagement in parental purchase decisions
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (2): 141–158.
Published: 19 June 2017
... re-use rights only Typology Children engagement Children influence Family purchase decision Parental purchase decision Systematic analysis Vytautas Dikcius can be contacted at: vytautas.dikcius@ef.vu.lt One of the fundamental notions in the family vs individual purchase...
