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Keywords: Target markets
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (3): 189–203.
Published: 31 August 2010
... The study explores the possibility of using ethnicity as a target variable for adolescents in an Eastern context. It investigates the issue in a holistic manner by incorporating views from target as well as non‐target groups. © Emerald Group Publishing Limited 2010 Ethnic groups Target markets...
