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Keywords: Targeting
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Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (2): 115–117.
Published: 01 March 2000
...Alice Morrison The author shows the importance of defining exactly what a child is and poses a number of questions including ‘Who are they?’ in relation to Internet audiences. Keywords: Child Definition, Targeting Alice Morrison, Managing Editor, Communications House, Shuttleworth Mead Business...
Journal Articles
International Journal of Advertising and Marketing to Children (2000) 2 (1): 67–69.
Published: 01 February 2000
...Gerrie Hawes The author believes children are very different ‘creatures’ to kids and that marketers need to understand which one of these distinct groups they are targeting. This article was first published in Kids Marketing Report vol. 1 no.7 © MCB UP Limited 2000 Kids vs. Children...
Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (1): 11–14.
Published: 01 January 1999
..., but concludes that it is essential to create a rounded ‘brand experience’ beyond any single communication channel. © MCB UP Limited 1999 Advertising Advertisement Literacy Targeting Advertising Food to Children - Dispelling the Myths Keywords: Advertising, Advertisement Literacy, Targeting...
