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Keywords: Technological factor
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 686–703.
Published: 12 July 2023
... implications for academics, policymakers, senior managers and practitioners, providing valuable insights into the field. Technological factor Relational factors Green buying intention Green consumption behavior Green organizational citizenship behavior Young consumer H2. Relational...
