... shopping tool, this study expanded the Technology Acceptance Model by incorporating constructs from Innovation Diffusion Theory and two psychological factors – fit confidence (FC) and body esteem (BE). Design/methodology/approach This study used a scenario-based design where participants imagined dress...

... in AR-based shopping platforms. Design/methodology/approach The present study used a quantitative approach grounded in the stimulus-organism-response model and the extended technology acceptance model, which analysed purchase intention among the youth using AR shopping platforms. One hundred seventy...

...Man Lai Cheung; Wilson K.S. Leung; Haksin Chan Purpose Young consumers have increasingly adopted wearable health-care technology to improve their well-being. Drawing on generation cohort theory (GCT) and the technology acceptance model (TAM), this study aims to illuminate the major factors...

... and perceived enjoyment (PE) – two antecedents that are considered to have an impact on the female buying behaviour in e-commerce. Design/methodology/approach A model is developed based on the technology acceptance model. The conceptual framework is augmented with additional constructs such as gamification...