Keywords: Technology acceptance model (TAM)
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Journal Articles

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Rodney Graeme Duffett, Mihlali Maraule
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 607–624.
https://doi.org/10.1108/YC-08-2023-1817
Published: 26 February 2024
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Emojis Digital marketing communications Generation Z (gen Z) consumers Technology acceptance model (TAM) Customer engagement Intention to purchase Emerging market Technology has made it easy...
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Journal Articles

Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

Chee-Hua Chin, Winnie Poh Ming Wong, Tat-Huei Cham, Jun Zhou Thong, Jill Pei-Wah Ling
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (1): 1–27.
https://doi.org/10.1108/YC-05-2023-1752
Published: 22 August 2023
... can be contacted at: chincheehua@uts.edu.my 23 05 2023 27 07 2023 06 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence (AI) Smart homes Technology acceptance model (TAM) Behavioural intentions...
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