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Keywords: Teenager
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (6): 856–872.
Published: 29 May 2026
... Influencer marketing Opinion leader Parasocial relationship Regret Stress Teenager Wishful identification Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz No. 28V1505B21 This study is supported by Bundesministerium für Umwelt, Naturschutz, nukleare...
Includes: Supplementary data
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (1): 151–164.
Published: 31 October 2025
... In total, 108 teenagers participated, capturing 223 beverages ads from TikTok. The majority of participants were female and older (93.5%, ages 15–17). Most beverage ads captured belonged to five main categories: soda (38%), blended drink (19%), coffee (14%), fruit drink and iced tea (12%) and energy drink...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 352–366.
Published: 11 April 2023
... the range of visual techniques used in Instagram food marketing to teenagers. Design/methodology/approach A participatory study was conducted with 57 teenagers, who used a specially designed mobile app to capture images of the teen-targeted food marketing they encountered for seven days. A visual...
