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Keywords: Teens
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Journal Articles
Two roads diverge in cyberspace: dual but opposing social media pathways affecting teens’ well-being
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 170–187.
Published: 23 October 2023
... social media affects teens’ self-reported subjective well-being. Design/methodology/approach This research used Preacher and Hayes process modeling to conduct path analysis on data collected on 585 teenagers from across the USA. Findings Results showed that along a negative pathway, frequent...
Journal Articles
Trend Forecasting — Kids Marketing
Available to Purchase
International Journal of Advertising and Marketing to Children (2001) 2 (4): 287–293.
Published: 01 January 2001
... figures from the brand owner and agency sides came together to share information. Speakers included those from MTV, Leo Burnett, BMRB International, Cartoon Network, Polaroid, Informer, Chupa Chups, Applied Research & Consulting, B2B, Pokemon and the author. © MCB UP Limited 2001 Teens...
