... social media affects teens’ self-reported subjective well-being. Design/methodology/approach This research used Preacher and Hayes process modeling to conduct path analysis on data collected on 585 teenagers from across the USA. Findings Results showed that along a negative pathway, frequent...

... figures from the brand owner and agency sides came together to share information. Speakers included those from MTV, Leo Burnett, BMRB International, Cartoon Network, Polaroid, Informer, Chupa Chups, Applied Research & Consulting, B2B, Pokemon and the author. © MCB UP Limited 2001 Teens...