...Caitlyn A. Miller; Nancy D. Albers-Miller; Tami L. Knotts Purpose Both television and movie rating systems are used to inform parents, caregivers and prospective viewers about the content which will appear in a program. While rating systems are fallible, they do provide information prior...

...Tao Sun Purpose This paper aims to examine how parental mediation of children's television viewing varies among urban and rural children in China. Design/methodology/approach A survey of 1,056 children ages 6 to 14 in nine Chinese provinces was conducted. Independent sample t‐tests were...

... were most interested in discussing television content, delivery, and BBC services. Secondary topics raised included the image/reputation of the BBC, scheduling matters and presentation issues. Findings indicated that although modes of access may be changing, television remains the preferred means...

...Donna Winham; Jeffrey S. Hampl Purpose Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits...

... choice for information‐driven activities. Magazines retained importance for entertainment and shopping activities while the television retained importance for news and current affairs. Most of the respondents found useful web sites through search engines. Interpersonal information sources gave way...

... younger ones, that more materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now reaches 92 per cent of households) has no effect because the Chinese government’s strict rules about TV programmes’ content requires them to reflect...

...Rachel Crosby Analyses UK children’s television viewing habits and suggests how their media consumption may evolve; the research is by MediaCom, where the author is head of Kids TV. Finds that what children say they watch differs from what they actually watch; this is known as the Chucklevision...

..., the common assumptions made about the decline of modern society into obesity are actually importing moralistic judgments into a scientific question, that the energy in – energy out balance does not appear to apply to real life, that there is actual evidence of a positive association between TV viewing...

...Noor Hasmini Abd Ghani Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion...

... at children of these different nationalities. Focuses on the apparent tendency towards universalism in the form and content of TV commercials aimed at children, based on a comparative analysis of 163 commercials for toys. Finds that the commercials in the three countries used the same types of persuasion...

...Sam d’Amato Reports a case study of the award‐winning Action Man Final Combat campaign for Christmas 2003; the 36‐year old Action Man toy is the flagship brand of Hasbro, but was in decline and lacked “talkability”. Shows how the TV campaign used an interactive vote campaign which allowed children...

...Noor Hasmini A. Ghani; Osman M. Zain Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future...

...Nicki Caret Reports research by Sherbert Research on how children view the TV and how it fits into their lives, especially the differences between multichannel and terrestrial‐only homes, and the impact of scheduling and of the electronic viewing guide (EVG) on viewing. Describes the research...

...Lyn Eryl‐Jones Looks at how the pan‐media preschool CBeebies brand was conceived, created, launched and evaluated by the BBC in 2002; it comprises a dedicated preschool television channel, programming blocks on BBC ONE and BBC TWO, a website, and interactive TV output. Explains the background...

...Caroline Bond Explores the world of infant research, focusing on a recent study of the behaviour and attitudes of preschool children to interactive digital television. Outlines the basis for the research, including the attempt to identify the physical and sensual nature of the very young children...

..., Warner Village Cinemas’ Harry Potter SMS campaign, Kiss 100’s “HeySexy” campaign, the “Sneak” teen gossip magazine, and Comic Relief’s Sports Relief campaign ‐ the first time a UK charity has used SMS for its fundraising. © MCB UP Limited 2003 Television Marketing Youth SMS marketing How...

..., and repetition of core sequences. Stresses the importance of keeping to the programme values in designing other product ranges like toys, video and books. © MCB UP Limited 2003 Infants Brands Television United Kingdom Brands for the under-3s Brands for the under-3s: Teletubbies, a case study...

...Michael Cohen; Sara Guciardo; Joel Schneider Describes how educational media company Sesame Workshop has applied research to the development and evaluation of children’s TV programming; Sesame Workshop was the creator in 1969 of the “Sesame Street” TV series, which intentionally blended...

... of advertising, in effect, wish to deny children access to commercial television. © MCB UP Limited 2001 Advertising Research Diet Behaviour Confectionery Television Public Policy Nutrition Gullibility Protection Swedish Government K e y w o r d s : Advertising, Research, Diet, Behaviour...