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1-5 of 5
Keywords: Television commercials
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Journal Articles
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (2): 149–164.
Published: 05 December 2022
...James Russell Pike; Stephen Miller; Christopher Cappelli; Nasya Tan; Bin Xie; Alan W. Stacy Purpose This paper aims to apply the Product Life Cycle (PLC) and Product Evolutionary Cycle (PEC) frameworks to the nicotine and tobacco market to predict the impact of television commercials...
Journal Articles
Parent‐adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers
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Young Consumers: Insight and Ideas for Responsible Marketers (2010) 11 (1): 24–35.
Published: 16 March 2010
... people in extended families view TV commercials. Originality/value Although the issue of adolescents and advertising is widely explored in the USA, there has been limited investigation on adolescents' receptivity to advertising in other cultures. Although it is likely that some aspects of adolescent...
Journal Articles
Children’s response to television advertising in China
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International Journal of Advertising and Marketing to Children (2003) 4 (1): 43–54.
Published: 01 January 2003
...Kara Chan; James U. McNeal; Fanny Chan Examines how much attention urban mainland Chinese children pay to television commercials, their response to different types of commercials, and their perceptions of the quality of advertised and non‐advertised brands. Classifies the types of commercials seen...
Journal Articles
Children’s perceptions of television advertising in urban China
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International Journal of Advertising and Marketing to Children (2002) 3 (3): 69–79.
Published: 01 June 2002
... of children’s advertising: unlike many Western countries, there is a lack of specific regulation of TV advertising to children, and the rapid though uneven growth of TV advertising in China has led to irresponsible practices. © MCB UP Limited 2002 China Children (age groups) Television commercials...
Journal Articles
Public policy issues in children’s advertising and programming
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International Journal of Advertising and Marketing to Children (2002) 3 (2): 63–68.
Published: 01 March 2002
... and legislation newsletter, NOTICES. 68 Advertising & Marketing to Children January March 2002 United Kingdom Merchandising Television commercials Regulation © MCB UP Limited 2002 ...
