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Keywords: The big five personality traits
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 274–297.
Published: 21 November 2025
...Trang Huong Pham; Erisher Woyo; Dao Thi Xuan Truong; Tuan Cong Dao; Tuan Trong Luu Purpose Though consumer-to-firm relationships are critical in today’s competitive environment, there is limited research investigating the relationship between the Big Five personality traits, social commerce...
