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Keywords: Theme parks
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (1): 53–65.
Published: 15 March 2011
... determined by biology […]. On the contrary, childhood is historically, culturally and socially variable (Buckingham, 2000 , p. 6). © Emerald Group Publishing Limited 2011 Children (age groups) Theme parks Advertising Denmark Consumers The remainder of the paper is structured...
Journal Articles
International Journal of Advertising and Marketing to Children (2004) 5 (3): 59–67.
Published: 01 June 2004
...Lindsay Gregory Shows how a single creative idea provided the platform for communications which were not only genuinely integrated but permeated the business of theme park Alton Towers: this was the launch of the Air ride, and the advertising for it, which enhanced positive attitudes towards...
