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Keywords: Theory of reasoned action
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 207–226.
Published: 16 January 2025
.... Yet, consumer worries about online dating consumption need to be addressed in the literature through a better understanding of their behavioural intentions. This study examines the interplay of the underlying variables by testing a conceptual framework grounded on the theory of reasoned action (TRA...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (1): 131–151.
Published: 20 September 2019
... This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how...
