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Keywords: Travellers
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Journal Articles
Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers
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Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 645–664.
Published: 21 February 2024
... tourist’s perception of M-payment benefits, adoption behaviour, usage risk and future usage intention. Design/methodology/approach The sample comprised Malaysian Gen Z individuals (n = 326) who had experience using M-payment methods while travelling outbound. Given the complex nature...
