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Keywords: Trendy coffee cafés
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 165–178.
Published: 23 August 2021
...Andrea Le; Kim-Lim Tan; Siew-Siew Yong; Pichsinee Soonsap; Caple Jun Lipa; Hiram Ting Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect...
